This conviction in the brand also translates into our commitment to community initiatives. Our team actively participates in activities such as 24HRS of Tremblant, The Osheaga Music Festival and The Velirium International Mountain Bike World Cup in Quebec City. Ultimately, the advancement of local talent has always been the best part of our day here at Groggy. The artists, DJ’s and performers we support all have one thing in common: a style so fearless and bold that we can’t help but stop and stare.

The evolution of Groggy brings environmental issues to the front lines this season. Groggy is driven to developing out of the box innovations and improvements at all levels of our supply chain. From our partnerships with organically certified manufacturers, to exploring options of biodegradable shipping bags and the use of recycled paper for catalogues, Groggy has integrated the spirit of sustainability at each step.

This past year, Groggy took a major leap by launching the label in Asia. Met with an overwhelming and enthusiastic response, the brand has caught the attention of the global market with an indelible impact. Yes, we have come a long way.